What is it:
Mentimeter is the world’s most popular web-based audience interaction tool. Basically, a voting service that allows real-time opinion polls during presentations.
How it works:
Essentially, you can use Mentimeter in two ways. Either as an audience member or as a presenter. Using the app as an audience member could not be easier. You download the app, type in the code which is given to you during the presentation, and then just answer the questions that pop up on your screen.
To be the one making the poll questions you will create a free account using only e-mail and password via your desktop. The creation of an account and the use of the presentation tools are free. There is also an option to subscribe to payed services which, for example, allow importing excel files and the replacement of the Mentimeter logo with your own brand.
The interface to create a presentation with polls is as simple as it gets. You can choose between multiple-choice questions, word clouds, open-ended questions and many more.
One, audience members who want to enjoy presentations that are not based on one-way communication. Two, presenters who want their presentations to be more interactive, unique and fun.
Everyone is familiar with zoning out during a presentation, meeting or lecture. It became even harder to pay attention since many people began working from home. As the one talking, it is hard to know if people are paying attention since you cannot always see them. Because of that there is always a risk of miscommunication and a dip in performance as a result.
Mentimeter attacks this issue by creating a communicative bridge which motivates everyone to participate. Whether it is through a Quiz, a Poll, or the option to let the audience ask the questions. The app is a vital tool when it comes to ensuring the audience’s engagement and attention to avoid miscommunication.
The prospect of success for Mentimeter has been shadowed by the COVID-19 pandemic. Especially because the business mainly relies on people gathering in large groups. Therefore, the developers behind the app were insecure whether their business would be successful in 2020. However, Mentimeter has been able to restructure its operations to adapt to the difficult situation.
“Our reality has been turned upside down completely”, says CEO Johnny Warström. Remote interaction through the app has been a small niche of Mentimeter’s regular operations. Through the spread of the disease it turned into the driving force behind the businesses success.
Warström also says that “people have a need to maintain contact with their colleagues, customers and students”. Mentimeter allows them to do so in a way which motivated many to pay for the monthly subscription. That has turned out to be successful as sales surpassed 104 million SEK.
In the future, Mentimeter aims to expand its operations in North America. The developers even believe that their sales in North America will outperform all other sales in the rest of the world.
Are you interested in Mentimeter? Find out more here!