What is it:
29k is a self-help app which combines technology and psychology to help you grow as a person with the help of other app users.
How it works:
When launching the app you are asked what you would like to improve in yourself. For example, you can choose whether you need help with managing anxiety, or reducing stress. The idea is not to just give you some quick pointers, but that you engage in a process to achieve lasting change.
29k offers a “multi-week course” in which you have weekly lessons and so-called “Sharings” with a group of 4-6 other app users. At the beginning of each course you take a simple survey to match your needs with fitting tools specific to your needs. The interaction with other app users then takes place via chat and video.
Anyone who want to engage in an innovative and meaningful process to create transformative changes in their life.
Society today is becoming more complex and demanding which makes a lot of people feel like they cannot keep up. This can cause stress, loneliness and the feeling of being disconnected from other people. The developers at 29k saw that it does not have to be this way. Backed by the work of over 50 psychologists and researchers at Karolinska Institutet and Harvard University, the app aims to make people find happiness in an increasingly stressful society.
The way 29k works is also rather innovative. Especially when considering that many apps in the areas of personal development, self-help and meditation have one thing in common: You pretty much do the work on your own. This has shown to be much more difficult than when it is done with other people. 29k tackles this issue by letting you share your thoughts and feelings with other people, while listening to theirs as well.
29k has been backed by Niklas Adalberth, the founder of Klarna and Norrsken. Many millions have been invested into the app, which is why it is Norrsken’s largest philanthropic venture to date. In February 29k has began working together with their first ambassador YogaGirl, which resulted in a surge of new users.
The app currently has more than 40 thousand users and aims to let their bravest participants share their “Sharings” via social media to spread awareness. Within the coming year the team behind 29k even engages in a partnership with the Swedish government. Through the partnership 29k will be used as a tool for organizations to build stress resilience and leadership skills.