What is it:
Bruce is an app that gives users access to Stockholm’s and Gothenburg’s best studios and gyms. By being a member, users will be able to participate in different training sessions or class from different gyms and studios to fit their fitness goals or athletic training.
How it works:
Bruce offers 2 kinds of membership to fit the user’s needs, the user can also change the type of membership even for fixed-term memberships. Their standard membership starts at SEK599 per month for 12 months or SEK799 per month. It includes access to over 300 studios and gyms, choose over 1000 classes, and users can also do their own training such as gyms, swimming, and climbing.
Users can upgrade their membership to Bruce Black by adding SEK300. With this membership, they can get access to exclusive studios and gyms and they can book up to 5 simultaneous bookings. To become a member the user must have as a personal number and they can pay using their credit card through the app. The app uses Trustly to secure all payments.
Members can check out the different studios and gyms that are in partnership with Bruce. They can read about what the studio or gym offers, and they can see all the classes that they can join. In the app they’ll also be able to see their bookings, the waitlist they are a part of and even what their friends are booking.
People who would want to stay fit or may want to improve their athletic skills. It’s also great for users who prefer a variety of exercises or activities to do.
They are the leading app that offers a subscription-based membership to multiple studios and gyms. Users are not limited to a certain number of classes, but they can join open training as well. Having Bruce is like being a part of different groups and communities while everything is in the palm of your hands.
Bruce also prides themselves with having a fully developed fully developed and automated backend. Which makes it easier for studios and gyms to integrate their services into their business. They also have a web admin for affiliates.
Bruce was released in 2016 and they have around 320 affiliated studios and gyms and 3700 paying members. Their business is self-funded, but they are looking forward to different funding options to grow their business. They are also looking into expanding their app and to make it more social.
Brue is planning to expand its business in different parts of Scandinavia and doing a small release in the UK. They are also looking into expanding their team, you can find their opportunities here.