What is it: Plick is a second-hand fashion platform where users can buy or sell their clothes and accessories. It is one of Sweden’s biggest person to person platform for clothing. The app heavily designed to highlight the social aspect of shopping and fashion.
How it works: As a buyer, they will find different clothing and accessories from different users on the app. Plick has made their market place social by allowing users to follow other users, give their items a heart or comment on it. The app has also a built-in messaging function where users can ask questions or discuss their transaction.
The buyer can pay for their items through swish or in person but Plick highly recommends that buyers and sellers use the Plick SafePay. Plick Safepay provides refund guarantee.
As a seller, the app will request to access your camera and your camera roll. Plick provides users with a photo guide to help them present their clothes better. Sellers would also need to answer some questions to give their buyers a better idea of the item.
Best for: People who would like to be fashionable on a budget. It is also a great way to gain profit by reselling some clothing or accessories.
Value Offering: Plick is catering the social generation and their love for fashion. It has more than 350 000 items listed on the app. According to their analytics, there are 90 000 likes given out by users every month and 150 000 inbox messages sent monthly.
Their focus on creating an interactive and social platform as well as highlighting fashion and beauty sets their app apart from other p2p platforms.
Hype Level: Plick was established in September 2013. They have more than 100 000 app downloads and they are continuing to grow. Behind Plick is Swace Digital, they’re a digital tech company based in Uppsala and Stockholm.
Currently, Plick is designing a premium model to provide more value to their users. They plan to release this new feature during the year but there is no specific date mentioned.