What is it: Fishbrain is an app that helps people to catch more fishes and be a part of a community that enjoys fishing. The app has different features that help users find fishing locations, see other fisher’s catches and the lures they’re using as well as be able to search for a specific kind of fish and where they can be able to find it.
How it works: The app is a paid app but new users can enjoy a 30-day free trial. Fishbrain costs about 85 SEK per month or 639 SEK per year if users would like to upgrade to a premium account. With the app, users will be able to connect with different anglers and be able to share their catch and log their location to share with other anglers.
With Fishbrain, users can also find all the necessary data they would need to catch. Such as locations, the best lures to use for certain locations and the type of fishes that other anglers have caught in these specific locations.
Apart from that users can track their progress. Users can also create their own personal fish log.
Best for: People who enjoy fishing and who would like to learn more about the sport or practice their skill. It is also great for people who would like to discover new fishing spots or who would like to connect with other anglers.
Value Offering: As earlier mentioned Fishbrain has a series of premium features. With premium, users will be able to access exact catch positions. Users are able to see the top baits and lure to help them effectively catch fishes. Another great feature is the species forecast and personal fishing stats to help users improve their performance. Finally, they will also have access to detailed depth contours which helps users know how deep or how shallow locations are.
Hype Level: Fishbrain began in 2013 and has 7 million users. 2018 has been a great year for Fishbrain, they have raised $13.5m along with B Capital Group with participation from Softbank Ventures Korea and Northzone and Industrifonden. They have also launched a partnership for Google ML kit at Google I/O.
Fishbrain has released a new Gear section within the app, allowing users to rate, review, and purchase fishing gear via affiliates, including Amazon, Bass Pro, Academy, and Repala. They have also integrated the app to Siri and they are currently working on integrating Fishbrain with Alexa.