What is it: Shim is a mobile companion that helps users reflect on the positive things in life. It encourages users to take time off their day to focus on their mental health through conversations.
How it works: Shim is a chatbot that asks the users a series of questions to help it know more about them. These questions explore the different aspects of the user’s life. Once the user has passed the introductory stage the user can have the freedom to choose whether they would like to take the time to reflect on a certain matter or if they would like to talk about something that bothers them. Users are free to discuss both positive and negative feelings with Shim and all the things discussed in the app will remain anonymous.
Best for: The app is great for people who have hectic schedules but who would still like to take care of their mental health.
Value Offering: Shim aims to help people become more positive in life. The app helps users build a positive habit, users can set a time when they would like to use Shim every day. Having a conversation with Shim usually takes about 5 to 10 minutes. If users can’t properly express how they feel, Shim can help by suggesting words and phrases that may describe what the users may feel. Shim discusses topics that the user may not always think about. The app aims to shed light on matters on the positive things in life.
Hype Level: Shim was founded in 2015 by Hoa Ly. Business Insider Nordics have reported that on July 2018 Shim has been able to raise 7 million SEK. Some of the app’s investors are King’s co-founders as well as Atomico investor Sophia Bendz. Shim is only available for iOS users, but developers are working on to make the platform available for Android users.