During the Stockholm Tech Week 2018, Swift and Fika launched their first conference. The event provides the audience with technical knowledge about Swift and iOS development. It also highlights the beauty of Stockholm and it brings the community together.
Swedish App Scene was able to talk with Reda Lemeden and Alek Åström the founders of Swift and Fika to talk about how they made Swift and Fika.
What inspired you both to create an event like Swift and Fika?
“Since I came into Stockholm I’ve always wanted to go to conferences, but it was the first city that I went to without any proper conference. I worked in Tokyo and in Boston and around a lot of places around the world and they all had their own conferences for iOS this is the first time I have come to a place and there isn’t. There is Cocoaheads and it’s extremely good, but it still remains as a local meet up and not a lot of people outside know about it.” Reda explains
Their desire to bring together the community is what inspired them to create Swift and Fika.
What was the most difficult part of creating an event like Swift and Fika?
“I think we really made such a great team because we really complimented each other. My strong side is fixing the logistics and having the partnerships because of Cocoaheads but my weak points are marketing and branding and doing the actual content and that’s where Reda shines,” says Alek
Their complimentary partnership has helped them smoothen out the process of creating the Swift and Fika conference. They have also mentioned that the most difficult part about the whole process was the time management. Both Reda and Alek have their own full-time jobs while they worked on creating the event.
They shared that they had to be tactical about how they spend their time but there were days when their schedules couldn’t accommodate both work and event coordination. Despite this challenge, they were still able to support each other and turn their ideas into reality.
What was the best thing about Swift and Fika?
“I think what I really noticed during the day and during the social events was a sense of ownership. To be honest I was not expecting it to be this strong. I thought that people would come and go and enjoy the talks and have a good day but then leave happy but not like own the conference and I think that’s what strikes me.
People were really talking about it they were trying to help, trying to make it better by doing things that no one expects them to do. Like tweeting about it, telling their friends about it, doing a spontaneous karaoke in the party. They were doing things that we didn’t expect them to be doing and for me, that’s the biggest highlight.
You know what you worked on is a success if people show a sense of ownership that they’re a part of this and that’s extremely hard to achieve even if you plan for it.” according to Reda
Alek believes that seeing everything come together was the best thing about Swift and Fika. He gives credit to the volunteers that helped and who did far and beyond to make sure that the event runs as smoothly as possible.
What can we look forward to with Swift and Fika?
Alek and Reda promise us more Fika as they aspire Swift and Fika to become an event where everyone who has a love for Swift and iOS development can go to. They hope to enrich the content of the conference while preserving and growing the social activities that the participants enjoyed.
“I think it would be really cool to create a longer event to create an atmosphere as you’d have on WWC. For instance, people nowadays go to San Francisco or San Jose even without a ticket just because there’s so much happening while WWC is going on. Every night there are multiple different events where you can go and meet other people.
To have that kind of vibrant atmosphere even outside the conference track that would be really cool.” says Alek.
Alek and Reda assure everyone that this is just the beginning for Swift and Fika. We truly look forward to the next conference and we hope to see you there next year!
Photos by Mårten Björk: https://www.martenbjork.com