Stockholm is home to the mobile app industry’s biggest unicorns. From mobile legends like King and Spotify to upcoming unicorns such as Karma and Kry.
Today in Swedish App Scene we give you an exclusive look into Alex. One of the great ideas that Stockholm has to offer.
Alex is an app that will help you break bad habits. The app is a combination of Cognitive Behavioural Therapy (CBT) with Artificial Intelligence (AI) to provide users with a personalized plan based on the individual’s environmental and emotional triggers.
The app will ask its users a series of questions and with the user’s answers, the app will be able to understand the user’s triggers. It allows the app to create a progressive plan that fits the user’s needs. The app tracks the user’s progress in real time and adjusts the user’s plan accordingly. Alex brings its users with companionship as well as easy access to assistance.
These generated plans and coaching materials are backed up by leading psychologists and clinical experts.
What can Alex do?
According to John Drakenberg Renander, CEO and founder of Alex, the app will initially cater to people who would like to quit smoking. In the future, Alex will also be able to address other issues such as stress, internet overuse, and drinking problems.
Try out the app!
Recently Alex has been opened to a limited number of users for its soft launch. The soft launch is seen to last for two months. Alex will only be available in Swedish, but developers will be adding an English version of the app to cater to the international market.
People who will sign up for the soft launch will be able to download Alex for free and will be able to give their feedback on how to improve the app. Alex will be open to the public later this year. If you would like to be a part of this soft launch you can sign up at their website: hialex.se.
Alex is one of Sweden’s most interesting companies in the field of Digital Therapeutics. Allowing users to change their behaviors with the aid of digital medicine such as apps instead of or in combination with medication.