What is it: Vinklubben, also known as the Wine Club in Swedish, is a mobile application to purchase exclusive wine in Sweden with special offers. Most of the wines are available in limited edition and are often delivered in unique wooden boxes when ordered in the App.
How it works: Joining the wine club is free, which gives you instant access to temporary wine offerings, discounted deals, news and tips in the app. Wine is presented with images, taste descriptions, price and what they fit.
The catalogue is linked to Systembolaget, Sweden’s licensed alcohol retailer, and there are no purchases made within the Vinklubben app. Payments and deliveries will be made to the nearest Systembolaget to you. With no subscriptions, shipping costs, or payments, Vinklubben is fuss-free and really easy to use!
Best for: Wine Collectors to snap the best deals or friends of aficionados (wine lovers) who wants to show their love through unique gifts.
Value Offering: For most of us who are not connoisseurs, we might get overwhelmed when we have to shop for wine. The catalogue is massive with the descriptions that sound like any other. Naturally, we tend to focus on known brands but that may only lead us to overlook other great wines. This is where the Vinklubben app comes in, being able to explore wine choices at our ease, and having enough time to do some research as well.
In the Vinklubben app, you may also indicate your favourites and also allows you to track your purchases and impressions. This helps to better understand what’s working for your palate and not.
Hype Level: Within a couple of months, Vinklubben is already the #103 application under the Food and Beverages category in App Store. This wine club has its roots in the Food Club, a website since 1999 with over a million registered members. Vinklubben is also associated with myTaste App, which is now one of the world’s largest recipe sites with 20 million unique visitors per month.