6 months ago, we met the founder from Reve, Josep.
6 months later, we meet him again.
What has changed?
As we transition from the warm embrace of the sun to the reddening October trees, there are also novel changes going on with Reve. With new projects in the pipeline, Reve aims to once again streamline our shopping experiences with just one-click across any channel.This time, they serve to create a solution for vendors to have a greater sense of control. Be it in Reve’s own marketplace or on a third-party site, Reve’s purchase automation technology just needs a product URL to effectively process a transaction. Can’t wait to see it happening in the market!
Another change that is happening in the e-commerce industry is the transition of two large social media platforms to commercial applications. Snapchat and Instagram have both been experimenting with shopping within the app itself since 2016. Is this a threat for Reve?
With confidence, Josep disagreed.
An interesting concept, with many predecessors tried yet with little success. We see incumbents such as Twitter and Pinterest trying to maneuver their way around advertisements in hopes to convert the actual numbers. So far, works are still in progress.
Why has it not taken off?
Josep shared on the one thing that everyone knows, but not realise – The ease of integration for retailers. The mere act of purchasing products straight off your photos brings about an entire backend of technical difficulties. This results in an added friction as brands have to learn how the technology works to sail in such environments. However, this deviates from their core business.
Unless this complex technology is broken down to be completely seamless and requires minimal learning from the retailers, that is when commercialization on social media platforms can take a hit.
This challenge also changes the users’ impression of advertising, and possible the platform itself. Once a social media platform where consumers come to for leisure and casual entertainment, the users might not be prepared to cultivate a shopping mindset within this realm. Thus, if the users are not prepared to make any purchases, such elements might prove to be distasteful for them. This might affect their user experience with the platforms and reduce the rate of usage.
Say, if it’s so simple, why didn’t Google implement it too? Josep mused, sharing on how easy it will be for Google to commercialize their search bar as well.
In this digital age where instant communication is the main driver, there are innovative disruptions every now and then. Sometimes, traditional approaches just don’t resonate anymore. Will this be another flopped attempt or the new wave of disruption?
Only time will tell.
Photo credits: Reve