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Five different ways Swedish startups are using AI to disrupt the industry

We all know that ‘AI is the new black’, but how true is it in the Swedish thriving app scene?

AI (Artificial Intelligence) technology is taking the world by storm. Over the last two months, Spotify has acquired two AI-based startups with the aim to improve their content recommendations. They’re not the only one. From Microsoft to Ikea to Tesla, tech and non-tech companies are looking at AI similarly to how the world looked at the Internet during the 90’s: in awe and wonder. The era of AI has come, and it is here to stay.

Let’s take a look at five different industries and how the Swedish startups utilize AI to create impact and disruption.

EdTech: Lexplore, Sana Labs


Lexplore, previously known as Optolexia, is a leading Stockholm-based startup that uses AI to diagnose dyslexia in school children. The EdTech firm has developed a tool that can detect early-stage dyslexia in children by recording eye movements then using AI to analyze the patterns and symptoms. The company won EdTech Startup Award of the Year in 2016.

Lexplore has garnered considerable attention from global media and has been practiced by multiple Swedish municipalities. Its recent name change reflects the company’s growth – “one step from technology to human”, said Fredrik Wetterhall, Lexplore CEO. Lexplore has been running some pilot projects outside of Sweden and plans to expand the service to the US and UK in the near future.

Sana Labs

Credits: Medium.com/@josephstockholm

Sana aims to bring personalized learning to the world. The Sana team consists of scientists and engineers from places like Apple and NASA. Together they have developed an AI algorithm that picks up on your learning curves and preferences to create personalized lectures and explanations. Sana hasn’t launched yet but you can sign up to be a Sana Explorer via their website.


FoodTech: Phoodster

Credits: Humanid.com

Phoodster fosters healthy eating habit by offering food advice based on easy-to-find ingredients, often on sale, at the local supermarket. The app provides recipes and personalized meal plans, including nutritional value associated with each ingredient along with cooking and storage tips.

The company is building an intelligent search engine that provides healthy dinner suggestion based on who you are, what you like and where you are. What Phoodster actually offers, in other words, is a nice combination of AI and food tech, for a healthy cause.


eHealth: Aifloo, HealthiHabits


Aifloo claims to be the world’s first self-learning eHealth system for the elderly. The system uses a smart motion sensitive wristband to react when something out of ordinary happens to the users. It sends out signals to a cloud server which then notifies the relatives and nursing staff.

The self-learning AI is integral to the whole system, it learns the users’ behavior and optimized for their personal needs and conditions. Aifloo’s approach is praised for the nonintrusive system that allows the elderly to live independently while assuring that their health is constantly in check.

In 2016, the company announced a collaboration with Microsoft, using Microsoft Cortana Intelligence Suite to improve its machine learning system.


HealthiHabits delivers personal health guide in the form of an app. It takes your goals and health conditions and connects you with people in similar state. HealthiHabits uses AI and behavorial economics to help people discover healthy habits and make better health choices.

The company has an initial focus on type 2 diabetes and prediabetes, but it is looking to expand. The HealthiHabits team currently sits at H2 Health Hub – Stockholm’s digital healthcare startup hub.


Fintech: Dooer

Dooer is the new accounting platform that aims to automate the entire accounting process with the help of AI. The company’s ultimate goal is for future accounting to run on autopilot. For instance, users won’t have to fill in additional information as receipts and invoices can be automatically matched with the bank trasaction events.

Dooer is founded by Sam Nurmi, founder of digital analysis company Pingdom, which he sold for half a billion in 2014. The company received SEK 40M of funding in September last year.


Cleantech: Watty

Credits: Watty

Watty is one of the most prominent players in Swedish cleantech industry at the moment. The company gains attention for its combining use of machine learning, data and IoT (Internet-of-Things). The Stockholm-based startup helps monitor and track home energy data, which assists users to make smart energy decisions.

The instruction is fairly simple: get the Watty Box, install it in your fusebox, get the app and start monitoring your home energy consumption – appliance by appliance.

Watty says that it can reduce a country’s energy usage by 20% and has already developed a customer base in Germany and the UK. Although the product hasn’t launched on full-scale yet, Watty has recently gone through a successful round of pre-order. If you missed that, worry not, a waitlist for second batch is now available on their website.
These are some of the many rising startups in Sweden, the scene is booming with innovative solutions. If you’re in Stockholm, don’t forget to check out Stockholm.AI meetup, this is where you can meet startups, corporates and academics who share the same passion and interest in Artificial Intelligence.

Learn new fun facts about the Swedish app scene with @sweappscene on Twitter and Facebook

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