What is it: Whe! is a simple and fun app that turns your visual recordings into awesome music videos.
How it works: Once the app is opened, you can start recording right away, or import pre-recorded videos. Tap on the arrow to move forward and start adding your favorite filter or effect – slomo and reverse are our favorites!
Next comes the most fun part: you enter a Soundcloud playlist database with numerous songs to choose from. The choices were so vast it took us a while to pick the perfect soundtrack. Once it’s done, make sure to save and share your video masterpiece with the world!
Whe is probably the most fuss-free app we have ever tried. It doesn’t offer a ton of crazy features, and doesn’t have to. Sometimes, less is more when it comes to creativity.
Best for: Socially savvy folks with a penchant for music discovery.
Value Offering: The Soundcloud playlist database is what makes Whe stand out from its competitors. Over the years Soundcloud has posed itself as a platform for underground music, the average Soundcloud user has an acquired taste for newness and follow the music world more closely than the Youtube and Spotify counterparts. Whe is original in its effort to combine video with indie music, but also by providing an ad-free service that supports both music avids and underground artists at no cost.
Hype Level: The company is founded by Alfred Karlsten and Marcus Wiberg, who both run their own successful startups. The two entrepreneurs started Whe out of their passion for music, and invested their own money in the scheme. The service sets to improve the video formats and quality this year. The next plan is to become Soundcloud’s official partner.