Astrid Maria Josefine Jinder or more popularly known as Little Jinder is a singer, songwriter, and producer. Aside from her bright career over a year ago she was also known for her spending habits.
She revealed that she had previously spent around ten thousand kronor per month on taxi services. Since then she has made her own version of Lyxfällan where she was adviced by experts on how to improve her money management skills.
Now, she will be joining Dreams as their savings coach. Marketing Manager Joakim Jörlander says that they have hired Little Jinder because they wanted to prove that with the right means anyone can save money. He believes that by customizing the way people save money with their lifestyle would make saving money easier.
For this campaign, Dreams has also released a new feature where users can save 200 kr per week. It is the same amount that Little Jinder will be saving per week. This feature is meant to help people feel that they are a part of Little Jinder’s journey. Aside from that users can also have the chance to decide on a challenge for Little Jinder.
Little Jinder will also record a podcast, “Living the Dream”, where she will interview other artists about dreams, music and how it goes with her private saving every week.
Read more about it on Resumé’s report here. (Article is in Swedish)
Check out our app review of Dreams here.