Karma is an app that lets people help in the fight against food waste! Karma connects people with different restaurant, cafés, and groceries to enjoy their food for half the price.
Swedish App Scene was able to correspond with Ludvig Berling, the co-founder, and CPO of Karma. He talks about his insight’s about the company, it’s expansion and his vision for Karma.
A lot of the start-ups today are driven by entrepreneurs wanting to solve a specific social issue. How important is it for future entrepreneurs to integrate social impact in their business models?
“Considering that we’re heading towards a reality where we have to make drastic changes in the way we live in order to create a sustainable future, I’m very happy and welcoming for the fact that more and more startups are devoted to social impact and making it a core part of their businesses.”
Karma has received a lot of recognition and support. Some of these include being a national winner of the Nordic Startup Awards 2018 and being a finalist for Fast Food Awards for both 2017 and 2018. Founders of Karma has also been included in the 2018 Forbes 30 under 30 Social Entrepreneurs list.
These recognitions prove that consumers will support a business that adds value to their lives while creating a positive impact on society.
Karma is currently gaining a lot of attention and support, from funding to more subscribers but during the development of Karma what was your biggest challenge?
“Biggest challenge has been to create a marketplace of buyers and sellers and in part of that also changing a mindset about how food is consumed.”
By September 2018, Karma has saved over than half a million food items. They currently have 380 000 users and 1 500 food partners. Karma is currently available for both iOS and Android users. If you are a restaurant, café or bakery owner you can also sign up to become a food partner here. Patronizing Karma lessens food waste and helps food partners earn instead of losing money.
Where do you see Karma in 5 years?
“In 5 years, I see Karma as a truly international company at the forefront of fighting food waste. I also think we’ll be working in more verticals within the food industry than we’re doing today.”
Foodies can enjoy Karma’s services in both Sweden and London. In the fight against food waste Karma looks forward to expanding into more countries and different markets.
A part of expanding geographically is also having a bigger team. What kind of people are you looking for to be a part of your growing family?
“Ambitious and driven people who share our mission and has the heart in the right place! People who are willing to go above and beyond in their roles at Karma.”
They have raised 12M dollars in funds to expand their business and their team. Karma is open to welcoming more talents into their team here in Sweden and in London. Check out their opportunities here.
Interested to use Karma? Check out our App Review here.