Establishing a business can be complicated, luckily aspiring entrepreneurs can now grab a copy of Startup Guide Stockholm volume 2. Swedish App Scene was able to interview Sissel Hansen, the founder and CEO of Startup Guide.
Startup Guide is a creative content and publishing company. They create guidebooks that help entrepreneurs navigate through the complex process of building a start-up. They have recently launched Startup Guide Stockholm Vol.2 in cooperation with Business Sweden and SUP46.
How it all began:
Sissel began her entrepreneurship journey at the age of 20. She had fully invested herself in her business but when her key stakeholders opted out it caused problems for her business and it had to eventually close.
With that experience, she moved to Berlin in 2012. There she was able to have a taste of what it was like to work with start-ups. She realized that the problems she has faced earlier in her career could have been resolved if she only had enough information.
She observed that other people who were starting their business were also facing the same problem that she had faced. So that inspired her to create a book that could guide people through the different processes in building a business in Berlin.
“That’s the tale behind the whole methodology behind the book since then we could only do one book about business, but we chose not to. We really chose to talk with the people locally that knows the scene that knows how you should act and how can you weigh in while building a business in this new place.” according to Sissel.
The production process:
According to Sissel they have based their book on the Ecosystem Model. They cover all the different factors, people and organizations that are necessary for a start-up to exist. Some of these factors include startups, programs, experts, founders, schools and investors.
“Basically, all these different organizations they play a role in the ecosystem in some way or the other. Some supporters, some are the ones who are running it like the start-ups and the founders and we basically say that this is the format for every single start up guide. Every single ecosystem has these different players.” says Sissel.
She also shares that Startup Guide also launches a nomination phase 3 weeks before production which allows anyone to nominate people or organizations that they think reflects their city’s startup ecosystem.
From that list they forward it to the local advisory board and who selects which people and organizations represent the city best. They also go through the stories behind these people and organizations to find the most interesting stories and most diverse perspectives to feature in the book.
The unique thing about Stockholm:
Sissel describes Stockholm as a helpful ecosystem with a strong sense of community. Where people could easily ask for help and a lot of people are willing to provide aid. She also talked about how Swedes are ambitious and how they are inspired by the history of the ecosystem and that is how a small country in the Nordics was able to give birth to the world’s most unique tech start-ups.
She also compares Stockholm to New York as both cities have showcased equality in the business. Sissel applauded how women in Sweden has become a vital part of the Start-up ecosystem.
Her message to the readers:
“The whole concept of the book started with the simple philosophy of just asking questions because that’s not what I did at the beginning of my first company. I didn’t ask enough questions, so I didn’t get enough information and I think you can never get too much information when you are in the process of building a company.”
Sissel believes people can’t have too much information and people can have the best quality of information from people who have had first-hand experience. She encourages people to remain curious and to keep asking questions.
If you would want to know more about the start-up ecosystem we highly recommend that you grab a copy of Startup Guide Stockholm. You can buy the book from their online shop one of their distributor Gestalten’s stock lists.
Startup Guide has also released their newest book Startup Guide New York, in the upcoming months we’ll go forward with Miami, Valencia, Nordics (their first regional book), Valencia, Frankfurt, Cape Town, Singapore and more. You can see all our current and upcoming books here.