What is it: Natural Cycles is the world’s first ever approved mobile application for… contraception. Yes, you heard that right. Health technology today has a breakthrough beyond physical spheres. Bringing you a new, clinically tested alternative to contraceptives such as birth control pills and condoms!
How it works: Simply sign up for an account with your email, name and date of birth. Once you have your account, key in the required data (your temperature in 2 decimal places) into the app. An algorithm then sets in then to calculate your fertility for the day.
If you think that is all, nothing can be further from the truth. A woman can be pregnant before her ovulation because sperm can live up to a week in her body. Hence, for an app that claims to be “as good as the pill” , it also calculates many other factors such as sperm survival, temperature fluctuations and cycle irregularities. This way, it can help detect ovulation, fertility as well as different stages of your cycle.
Best for: Women who can’t wait to be off hormonal medication to be in tune with the natural bio-rhythms of their body.
Value Offering: Natural Cycles offers a neat solution to a problem that has existed for aeons – not knowing what to expect with the irregularities of the female body. Especially in today’s times, when we are living with increasing strains on our bodies. With its sleek app design, the app also acts as a personal support as it cheers you on with informative messages about your cycle. This includes helping you to plan for a pregnancy or pre-empting you on PMS. Knowing what to expect from your body really brings about a peace of mind!
It might take a few weeks of measuring to get accurate results. Nevertheless, it is far more accurate than other similar methods of fertility tracking.
Hype Level: After a turbulent start, Natural Cycles has now over 380,000 users in more than 161 countries worldwide as it moves on to capture the US market. From being clamped down by the Swedish Medicinal Products Agency to gaining a government approval on a world-wide pedestal, Natural Cycles is gaining a lot of traction on the media and geographical markets.